If I had been told about how this little experiment would affect my life nine years ago, I would’ve never believed it. From the beginning, Wood&Faulk was simply a side project. An easy way to publish some ideas I was working on, a format to explain how I made them, plus a small online store to make money to buy more project materials.
Looking back on it, I can’t even fully explain how it worked the way it did. It grew each year, and at one point I was paying up to seven or eight employees. I’ve learned so much (sometimes too much!) about business, relationships, taxes, and manufacturing that it still boggles my mind. Other crucial concepts I’ve learned was risk, loss, identity and most recently - massive burnout.
Oh, the burnout. Going from a low-risk side hustle to managing the livelihoods of multiple employees and fear of ultimate failure can take a toll. The more I learned about business, the more I recognized my mistakes. I don’t regret anything, but I have realized I need to make this fun for me again.
When was this the most fun? When W&F was all about projects, experiments and tinkering in the workshop – that’s when everything was in the flow. Obviously tinkering doesn’t make for an actual job, so I’m planning on shifting my personal income to interior design work with Fortunato. I think (and hope) that this will only lead to MORE DIY PROJECTS! I’ve got a few in the works right now and will roll them shortly.
What does this mean for W&F products? Right now, new product design is on a hiatus. I plan on selling through our current inventory and discontinuing most items. When I do come up with anything new, I want to concentrate on small batches and only a few items. Probably more DIY-inspired items. No more large collections or extensive colorways.
I have a feeling this change will benefit us all. I am excited to increase the creative project dialogue and spend less time selling things. Thanks to everyone that has ever enjoyed the Journal, purchased something, or contributed to W&F’s survival in even the smallest ways. I appreciate you all.
Sincerely, Matt Pierce