Growing up in the Midwest, the hunting and sportsman culture was prevalent. I completed my hunter's safety certification at probably 11 years old? Dad would take me along with him and we'd go walking through chilly Kansas fields looking for pheasants and quail. We didn't go hunting much, but it provided lessons that would shape me as an adult. Lessons like 1. Where does food come from? 2. Walking around in nature is kinda fun. 3. How to wake up super early and freeze your ass off.
Since a lot of my inspiration comes out of nostalgia, I've always been fond of vintage duck camo. It used to be all over the midwest farms, later garage sales and now recreated in some W&F pieces too.
Origins of this civilian camo can be tied to the first American military camo, called M1942 and nicknamed 'frogskin' by the servicemen that wore it. This was the first widespread use of camouflage for US forces, ordered by Gen D. Mac Arthur for use in the Pacific Ocean theater of World War II.
Much later, hunting apparel companies began creating their own versions of this pattern for American sportsmen outdoor use beginning in the 60s. Some amazing examples can be found searching for vintage LL Bean, Eddie Bauer, Sears Roebuck, Bob Allen, Red Head, and Herter's.
Finding this material for our own manufacturing has proven difficult to say the least. I used my personal supply of Cordura duck camo to create our Northwesterner version, but used it all up and decided to create my own design for W&F going forward. Check out our Traveler or Mini Packs that utilize our own design – screen printed in Portland on Martexin WR cotton canvas.