The name references Woodrow Avenue and Faulkner Street – two roads in Wichita, Kansas where founder, Matt Pierce, honed his skills as a designer, builder and tinkerer. His creative curiosity led him to start this blog about projects and DIY culture.
I had ideas to get out, but wasn't sure how. A trusted friend told me to create a blog, but I wasn't so sure. I kinda wanted a book, not a blog. However, it didn't take much convincing that this was the perfect way to reach my DIY people.
The first sale
The first bag from Wood&Faulk was sold on November 16, 2010. The online store was a created with the sold purpose to make money for more DIY projects, and it was a wonderful success.
The acceleration of DIY projects
How to make your own camping stool
One of the most popular DIYs on the Journal to this day is the campstool. This might be the one post that put W&F on the tinkerer's map? It definitely changed the trajectory of this little side-project. Thanks to Grace Bonney for letting me write for Design Sponge during this time – you gave the ultimate lift to W&F.
Found MUJI + HUGE
Celebrating Tools in Tokyo
One of the most gratifying events to be included in was with HUGE magazine's TOOLS release in the Found MUJI showroom in Tokyo. I owe thanks to many involved, especially Ken Nishijo and Takuhito Kawashima.
The first jawdropping order
Never in my life would I think about producing 1000pcs of anything. Thanks to Adam Dexter, who was curating gifts for an outdoor conference, this dream became a reality. I couldn't have done it without an excellent crew of crazy awesome builders – especially in only a few weeks' time.
Growing and Moving
The last Beam&Anchor year
The first studio space outside of my home was with Beam&Anchor store in Portland. The brain-child of Robert Rahm, his magic idea + friendship birthed the 'real business' beginnings of W&F, Maak Lab, Revive Designs, Phloem Studio and Earthbound Industries... plus many other in the continuing years.
Changing into something
Was this when it became a lifestyle brand?
I think this was the year I got SUPER CLASSY. Using actual models, getting into lots of stores, selling big in Japan. It was a fun, weird, universe-expanding year. I was enjoying it, but definitely this was when I was getting absorbed into business functions and nearly stopped writing about projects.
portrait of a tired manager
Changing the course
I can't remember why this photo was taken, but I look at it now and think of how weary I seem. There was a lot of stress in this pic. It was right before I slimmed down the amount of workshop space and reduced workforce to only a couple people. I was creating business efficiencies and trying to keep the same pace, and I didn't realize yet that I was deeply involved in a full-on burnout.
Coming through the other side
Running this company for nearly 10 years has been NO JOKE. I learned freaking tons. I discovered what I like doing and definitely what I don't like. I also ignored what I liked doing for a long time too, so that brings us to now. I'm ready to revamp this whole thing and get back to writing and making small projects.